Earlier this year I was commissioned to photograph La Mer Beachfront development in Dubai for the architects CallisonRTKL, who were part of the overall ‘design and build’ team.
As a beachfront development where new Dubai meets the old, La Mer integrates minimalist and contemporary design. Located in Jumeirah 1, La Mer has little in comparison with other destinations in the UAE having prize views of the Arabian Gulf and Dubai’s city skyline.
The Meraas development is spread over 1.24 million square metres of existing and reclaimed land taken over by sprawling timber walkways and beachside promenades packed with more than 130 restaurants, bars and shops.
The Beachfront comprises of four distinct zones, La Mer North and La Mer South, plus the beach and a leisure and entertainment hub.
Water features inspired by breaking waves sit alongside walkways bedecked by towering palm trees and marram grass verges.
Down by the beach, families can enjoy the safety of shallow waters, or take it easy in water hammocks and shower after a dip in the sea with fresh water buckets.
Driftwood has been used to build up some of the waterfront features, with half buried surfboards and paddleboards for hire.
A waterpark is on a central headland area called The Wharf, promising the usual thrills and spills along with an artificial wave for surfers.
“The destination reaffirms our commitment to contribute to Dubai Tourism Vision 2020 by diversifying what Dubai has to offer,” said Abdulla Al Habbai, group chairman at Meraas.
“With a host of new and novel experiences, residents and visitors will also find an alluring proposition to explore and enjoy.”
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