Image Image Image Image Image
"Jonathan has photographed International Alert's work in three different continents. He always becomes part of the team, needs a minimum amount of support and delivers stunning images which convey a real sense of humanity."
Phil Vernon
Director of Programmes
International Alert
"Whether on a farm in East Africa, a Trawler in the Atlantic or a Royal Palace in London, Jonathan consistently delivers photography that makes us look good to our clients. "
Paul Campbell
Director of Purple Patch Group
"Quality photography is absolutely essential to our brand. It’s who we are, what we do and the impact we have on the world. And that means working with a photographer like Jonathan, who understands what we are trying to achieve with our work."
THOM MCKAY,
Director of Communications
RTKL.COM
"Jonathan has been a pleasure to work with, professional, well organised, creative and always delivering to the brief. Considering the breadth of topics we have asked him to work on around the world, he has also shown himself to be resourceful and flexible. "
Judith Batchelar,
Director of Sainsbury's Brand
"Jonathan has travelled to Intergen's power plants in Mexico, Australia and Europe and produces consistently high quality photography. Intergen's values are all about a high-quality work force for which we consider him part of. "
Mark Somerset,
Vice President
InterGen Europe
"Waiting on a quote from the British Red Cross "
Wendy Solesbury MBE
Youth Development Manager, British Red Cross
"We work with photographers that try to capture the essence of our work and reflect our company values in terms of design. Jonathan produces excellent results every time with creative flair. He is highly professional to work with as well as personable. "
Sean Collins & James Felstead
Directors of CGL Architects.
"Whether on a farm in East Africa, a Trawler in the Atlantic or a Royal Palace in London, Jonathan consistently delivers photography that makes us look good to our clients. "
Paul Campbell
Director of Purple Patch Group
"Jonathan has been a pleasure to work with, professional, well organised, creative and always delivering to the brief. Considering the breadth of topics we have asked him to work on around the world, he has also shown himself to be resourceful and flexible. "
Judith Batchelar,
Director of Sainsbury's Brand
"Waiting on a quote from the British Red Cross "
Wendy Solesbury MBE
Youth Development Manager, British Red Cross
"Jonathan Banks has captured the faces of different people that vividly represent the human side of the conflict of Nagorno-Karabakh where each individual remains above all a human being with his or her right to be what they are, wherever they live, with dignity and in peace. "
EU Ambassador in Yerevan
"Jonathan has travelled to Intergen's power plants in Mexico, Australia and Europe and produces consistently high quality photography. Intergen's values are all about a high-quality work force for which we consider him part of. "
Mark Somerset
Vice President, InterGen Europe
X

#architecturalphotography

13

Feb

How to design an icon in architecture

At the end of last year I photographed the new ICON Outlet at the O2 for CallisonRTKL. The opening of ICON Outlet completes CallisonRTKL (CRTKL) and the clients’, AEG and Crosstree’s, vision to deliver an unparalleled leisure and entertainment district for London – a place where retail and leisure converge. The development will complete the circuit within the Entertainment District to create a 360-degree visitor experience that not only supports the main arena events but has the critical mass to be a customer draw in its own right.

“The retail world is ever-evolving, the focus on the curated experience is a real shift of approach. Shopping destinations are now seeking new leisure experiences to attract, activate and energize their existing offer. What we have here is one of the most iconic leisure destinations in the world, anchored by the world’s favorite arena. We believe that the addition of the ICON Outlet is the final critical piece that will not only transform the O2 but in its own right create a new paradigm,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL and thought leader in sports anchored entertainment districts.

The success of a mixed-use project hinges on activity. The more people are walking around, using the space and engaging with it, the more it creates an inclusive atmosphere and people want to be there. Creating spaces where communities can come together, alongside major entertainment destinations would ensure that the district will never ‘go dark’ and the different zones will offer varied, engaging experiences for visitors any day of the week.

New contemporary food concepts were curated for ICON Outlet to compliment the fashion district and deliver a true lifestyle destination.

The urban outlet has been divided into key themes, which the developers state reflects consumer trends and behaviour, from ‘Best of British’ highlighting quality and heritage to ‘Global fashion’, featuring premium brands from across the globe. Other areas include ‘Beauty and accessories’ and ‘Sports and lifestle’, offering some of the most exciting names in athleisure.

To complement the retail offer, Icon Outlet will also host a range of experience-led services, including personal shoppers and stylists, hands-free shopping, and unique event shopping packages.

CRTKL’s concept focuses on the creation of two unique retail experiences – the Petals and the Clouds – to correspond with the leasing strategy and the character of the space they occupy. The ceiling treatments within these spaces are a unique feature to the site, designed to create a sense of light, space and tranquillity. Clever use of LED lighting enables the tone and look and feel of the development to shift depending on the time of day.

“The two-storey mall section referred to as the Petals creates a sensory explosion of colour and form inspired by London’s fashionable retail streets. The canopy that runs along its street is designed to replicate the dappled shade of a tree-lined thoroughfare,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL.

The single storey section referred to as the clouds is designed to be a column-free retail space, the ceilings, roofs, walls are hung from the existing trusses in the space. It is a clever solution that gives the client the flexibility to move internal partitions as needed to meet retailer requirements.

“‘The Cloud’ is designed as a calming retail escape. It creates an ambiance of light and tranquillity with its immersive forms and cool colours. The ceiling treatment consists of a series of fins that envelops the space below,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL.

Designing the ceiling treatments was one of the most exciting challenges, the design needed to be lightweight, work with the O2’s smoke fire strategy whilst creating visual interest underneath the tent liner.

A second phase comprising another 32 stores on the lower level will open in Spring 2019. Being in the middle of a global city, it has an amazing residential catchment so an outlet would work in its own right but being in an iconic building, with river frontage, tourist attractions and the huge profile of its leisure offer Icon Outlet should mature into one of the very best outlets and should set the bar for others.

CallisonRTKL

ICON OUTLET

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