At the end of last year I photographed the new ICON Outlet at the O2 for CallisonRTKL. The opening of ICON Outlet completes CallisonRTKL (CRTKL) and the clients’, AEG and Crosstree’s, vision to deliver an unparalleled leisure and entertainment district for London – a place where retail and leisure converge. The development will complete the circuit within the Entertainment District to create a 360-degree visitor experience that not only supports the main arena events but has the critical mass to be a customer draw in its own right.
“The retail world is ever-evolving, the focus on the curated experience is a real shift of approach. Shopping destinations are now seeking new leisure experiences to attract, activate and energize their existing offer. What we have here is one of the most iconic leisure destinations in the world, anchored by the world’s favorite arena. We believe that the addition of the ICON Outlet is the final critical piece that will not only transform the O2 but in its own right create a new paradigm,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL and thought leader in sports anchored entertainment districts.
The success of a mixed-use project hinges on activity. The more people are walking around, using the space and engaging with it, the more it creates an inclusive atmosphere and people want to be there. Creating spaces where communities can come together, alongside major entertainment destinations would ensure that the district will never ‘go dark’ and the different zones will offer varied, engaging experiences for visitors any day of the week.
New contemporary food concepts were curated for ICON Outlet to compliment the fashion district and deliver a true lifestyle destination.
The urban outlet has been divided into key themes, which the developers state reflects consumer trends and behaviour, from ‘Best of British’ highlighting quality and heritage to ‘Global fashion’, featuring premium brands from across the globe. Other areas include ‘Beauty and accessories’ and ‘Sports and lifestle’, offering some of the most exciting names in athleisure.
To complement the retail offer, Icon Outlet will also host a range of experience-led services, including personal shoppers and stylists, hands-free shopping, and unique event shopping packages.
CRTKL’s concept focuses on the creation of two unique retail experiences – the Petals and the Clouds – to correspond with the leasing strategy and the character of the space they occupy. The ceiling treatments within these spaces are a unique feature to the site, designed to create a sense of light, space and tranquillity. Clever use of LED lighting enables the tone and look and feel of the development to shift depending on the time of day.
“The two-storey mall section referred to as the Petals creates a sensory explosion of colour and form inspired by London’s fashionable retail streets. The canopy that runs along its street is designed to replicate the dappled shade of a tree-lined thoroughfare,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL.
The single storey section referred to as the clouds is designed to be a column-free retail space, the ceilings, roofs, walls are hung from the existing trusses in the space. It is a clever solution that gives the client the flexibility to move internal partitions as needed to meet retailer requirements.
“‘The Cloud’ is designed as a calming retail escape. It creates an ambiance of light and tranquillity with its immersive forms and cool colours. The ceiling treatment consists of a series of fins that envelops the space below,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL.
Designing the ceiling treatments was one of the most exciting challenges, the design needed to be lightweight, work with the O2’s smoke fire strategy whilst creating visual interest underneath the tent liner.
A second phase comprising another 32 stores on the lower level will open in Spring 2019. Being in the middle of a global city, it has an amazing residential catchment so an outlet would work in its own right but being in an iconic building, with river frontage, tourist attractions and the huge profile of its leisure offer Icon Outlet should mature into one of the very best outlets and should set the bar for others.
Last year I photographed the Nando’s newly refurbished head office reception space in Putney, as designed by Fusion DNA.
Fusion DNA have created a space that looks and feels in the same vein as one of Nando’s restaurants. There is the familiar Nando’s pallet of earthy tones contrasting with vibrant chilli flashes of colour. The design employs African patterns and natural materials with a variety of textures. The reception desk is polished concrete and is set against a bespoke tiled wall with feature pendants above. There is a ribbon light that leads you into the seating area which comprises of a huge feature wooden slat bench curving and twisting to define the reception waiting area.
Also on the ground floor is a large conference room with a bespoke boardroom table made by Forest to Home. The room opens out on to a courtyard for those meetings in the summer to spill out into. There are several other smaller meeting rooms with feature pieces of furniture, pendant lights and artwork.
The spiral stair case is constructed from polished layered plywood and is intertwined by a tube slide that I just had to try whilst there! On the first floor is a large break out / kitchen point for informal meetings. There are also a number of “class rooms” for staff training. Plants seem to grow wherever they can, with a plant wall in the reception area, wall hung planters in the breakout / kitchen space and numerous large planters dotted around.
Nando’s has so far bucked the trend of the slowdown of the casual dining sector and has plans to further expand its restaurant estate in 2019.
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My photographs were featured in the April edition of FX Magazine. The four page article showcases the London offices designed by CallisonRTKL for a large global tech company. The design consultancy aimed to transform the client’s three floors into a modern, flexible space that would reflect the cutting-edge nature of the client’s brand.
From the outset, CallisonRTKL wanted to create a journey, both for visitors and employees. As well as building workstations and creating breakout areas to allow for flexible working and encourage collaboration, the designers’ brief was to create a meeting space for the client’s sales team and visiting customers.
The fifth floor is dedicated to the new visitor centre, for both new and existing customers. With a red wall and light strips, the reception desk makes a high-impact first impression. The ‘lines of light’ are a key part of the design concept, being a three dimensional manifestation of the human and digital connections of the business. Adjacent to the reception is a waiting area with various types of seating, a new customer lounge and focus rooms.
The open area connects with the main meeting suite via timber links on both sides, while the dynamic lines of light highlight the route through the corridors. There is an emphasis on connectivity of systems, data, people, physical areas, knowledge sharing and collaboration. Some 22 meeting rooms are placed at angles from each other to avoid long, narrow corridors, reduce acoustic reverberation and assist way-finding through tonal coding of floor and wall finishes
The LED dali lighting system is fully dimmable, and lighting and daylighting are linked along with the external blinds and controls. Dedicated perimeter lighting control zones enable full daylight linking. Meeting rooms and offices are fitted with in-room temperature control systems. The fifth floor meeting suite has a multi-channel, wall mounted, scene-setting light to tune the environment to a range of scenarios.
One of the core ideas was to “bring nature in”, to balance the digital and virtual worlds with people, and humanise the space. This was interpreted throughout with the use of organic patterns, materials and finishes.
See the full article at FX Magazine
For more information go to CallisonRTKL