At the end of last year I photographed the new ICON Outlet at the O2 for CallisonRTKL. The opening of ICON Outlet completes CallisonRTKL (CRTKL) and the clients’, AEG and Crosstree’s, vision to deliver an unparalleled leisure and entertainment district for London – a place where retail and leisure converge. The development will complete the circuit within the Entertainment District to create a 360-degree visitor experience that not only supports the main arena events but has the critical mass to be a customer draw in its own right.
“The retail world is ever-evolving, the focus on the curated experience is a real shift of approach. Shopping destinations are now seeking new leisure experiences to attract, activate and energize their existing offer. What we have here is one of the most iconic leisure destinations in the world, anchored by the world’s favorite arena. We believe that the addition of the ICON Outlet is the final critical piece that will not only transform the O2 but in its own right create a new paradigm,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL and thought leader in sports anchored entertainment districts.
The success of a mixed-use project hinges on activity. The more people are walking around, using the space and engaging with it, the more it creates an inclusive atmosphere and people want to be there. Creating spaces where communities can come together, alongside major entertainment destinations would ensure that the district will never ‘go dark’ and the different zones will offer varied, engaging experiences for visitors any day of the week.
New contemporary food concepts were curated for ICON Outlet to compliment the fashion district and deliver a true lifestyle destination.
The urban outlet has been divided into key themes, which the developers state reflects consumer trends and behaviour, from ‘Best of British’ highlighting quality and heritage to ‘Global fashion’, featuring premium brands from across the globe. Other areas include ‘Beauty and accessories’ and ‘Sports and lifestle’, offering some of the most exciting names in athleisure.
To complement the retail offer, Icon Outlet will also host a range of experience-led services, including personal shoppers and stylists, hands-free shopping, and unique event shopping packages.
CRTKL’s concept focuses on the creation of two unique retail experiences – the Petals and the Clouds – to correspond with the leasing strategy and the character of the space they occupy. The ceiling treatments within these spaces are a unique feature to the site, designed to create a sense of light, space and tranquillity. Clever use of LED lighting enables the tone and look and feel of the development to shift depending on the time of day.
“The two-storey mall section referred to as the Petals creates a sensory explosion of colour and form inspired by London’s fashionable retail streets. The canopy that runs along its street is designed to replicate the dappled shade of a tree-lined thoroughfare,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL.
The single storey section referred to as the clouds is designed to be a column-free retail space, the ceilings, roofs, walls are hung from the existing trusses in the space. It is a clever solution that gives the client the flexibility to move internal partitions as needed to meet retailer requirements.
“‘The Cloud’ is designed as a calming retail escape. It creates an ambiance of light and tranquillity with its immersive forms and cool colours. The ceiling treatment consists of a series of fins that envelops the space below,” said Nathmya Saffarini, Senior Associate Director at CallisonRTKL.
Designing the ceiling treatments was one of the most exciting challenges, the design needed to be lightweight, work with the O2’s smoke fire strategy whilst creating visual interest underneath the tent liner.
A second phase comprising another 32 stores on the lower level will open in Spring 2019. Being in the middle of a global city, it has an amazing residential catchment so an outlet would work in its own right but being in an iconic building, with river frontage, tourist attractions and the huge profile of its leisure offer Icon Outlet should mature into one of the very best outlets and should set the bar for others.
Last year I photographed the Nando’s newly refurbished head office reception space in Putney, as designed by Fusion DNA.
Fusion DNA have created a space that looks and feels in the same vein as one of Nando’s restaurants. There is the familiar Nando’s pallet of earthy tones contrasting with vibrant chilli flashes of colour. The design employs African patterns and natural materials with a variety of textures. The reception desk is polished concrete and is set against a bespoke tiled wall with feature pendants above. There is a ribbon light that leads you into the seating area which comprises of a huge feature wooden slat bench curving and twisting to define the reception waiting area.
Also on the ground floor is a large conference room with a bespoke boardroom table made by Forest to Home. The room opens out on to a courtyard for those meetings in the summer to spill out into. There are several other smaller meeting rooms with feature pieces of furniture, pendant lights and artwork.
The spiral stair case is constructed from polished layered plywood and is intertwined by a tube slide that I just had to try whilst there! On the first floor is a large break out / kitchen point for informal meetings. There are also a number of “class rooms” for staff training. Plants seem to grow wherever they can, with a plant wall in the reception area, wall hung planters in the breakout / kitchen space and numerous large planters dotted around.
Nando’s has so far bucked the trend of the slowdown of the casual dining sector and has plans to further expand its restaurant estate in 2019.
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The idea of the workplace has changed dramatically in recent years. No longer just a physical setting, done right, the workplace can contribute to enhanced employee health and wellbeing, create a sense of community and improve pride in a place of work.
I was tasked to photograph the new International Quarter London building, which is a joint venture between Lendlease and LCR, designed specifically as the new headquarters for the Financial Conduct Authority (FCA).
Sitting within a 22 acre site that connects seamlessly to Queen Elizabeth Olympic Park and the emerging Cultural and Education District, IQL is in the heart of Stratford. Combining workplace design expertise, Stratford’s green open spaces and outstanding transport connectivity, FCA staff will also have access to a range of facilities including an onsite gym, large roof terrace and 200-seat auditorium.
The new building was designed by world-acclaimed architects, Rogers Stirk Harbour + Partners, to emulate the very latest thinking behind progressive ways of working. With the health and wellbeing of its occupants at the very forefront, it boasts stunning views of the City of London, as well as innovative design features. A key feature of the building is the atrium which has been designed as an open working environment. There are different work settings within the atrium for people to either work together or on their own.
The building has achieved the highest environmental rating for materials used. Innovative Closed Cavity Facade cladding monitors the position of the sun and adjusts the blinds accordingly, working with multi-service chilled beams to keep temperatures comfortable in the building without compromising on maximising natural light for its occupants from the floor to ceiling windows. 100% fresh air is circulated throughout the building, forming a healthy and stimulating environment to work in.
Around 6,300 employees are now established at IQL with the FCA and Unicef moving their headquarters to the development over the summer. They join TfL who moved to their new building, 5 Endeavour Square, in September 2017. Construction of the third commercial building is in progress, with space there pre-let to Cancer Research UK and British Council. Together they shall bring around 2,400 further staff to IQL when they move in late 2019 and early 2020 respectively.
Earlier this year I was commissioned by CallisonRTKL to photograph the new Outlet Village in Dubai. Whenever embarking on any such project there is always a lot of organisation to ensure coming away with the best set of pictures. I like to speak to the creative team involved with the design of the building, to discuss the particular features that they want me to capture. I believe that it is important to understand the design concept behind the architect’s vision in order to relay it in the pictures. I have a similar conversation with the marketing team to establish the images that they require and where they will be using them. We can then determine a schedule for the photography taking into account capturing it at sunrise, during the day, and at night, for both the external architectural shots and the interior photography. I also liaise with the shopping mall management and security in advance of the photography to make sure that everyone is on board. And I always like to ask if they have a cherry picker to photograph from!
The Outlet Village is an indoor retail destination developed by Meraas that offers a value shopping experience in a distinctive and stunning environment. The architecture is inspired by the picturesque medieval Italian hill town of San Gimignano, located in Tuscany. Bringing together a striking design inspired by a rich past with an innovative approach to construction, The Outlet Village harmonises architectural history with contemporary lifestyle and invites visitors to explore the contrast between old and new. Located adjacent to Dubai Parks and Resorts and within easy reach of Dubai and Abu Dhabi as well as Al Maktoum International Airport, The Outlet Village is set to emerge as an iconic and must-visit destination for visitors and residents.
Spanning over actual 25,000 square feet with a projection to expand shortly by adding 3 million square feet of space bringing its total retail square footage to 4.5 million by 2018, making it the largest luxury outlet shopping destination in the UAE.
Adding another dimension to Dubai’s rich retail landscape, The Outlet Village currently houses over 125 luxury retail brands including three department stores, international dining and a plethora of brands such as Galeries Lafayette, DKNY, Dunhill, Armani, Lanvin, Coach, Calvin Klein, Michael Kors, Roberto Cavalli, Carolina Herrera, Ermenegildo Zegna, Hugo Boss and many more.
The launch of The Outlet Village is part of Meraas’ commitment to build on the Dubai Fashion 2020 strategy, helping to diversify the city’s retail infrastructure and bolstering Dubai’s position as an evolving fashion capital of the world. The retail mix of prestigious high-end fashion and consumer brands within The Outlet Village is perfectly matched to the tastes of sophisticated UAE residents and visitors.
Once visitors have wandered around The Outlet Village’s stunning paved walkways and perused a selection of fabulous stores, they can relax in one of the elegant Piazzas which boast a variety of eateries.
Complimentary Tourism Shuttle Buses are also available to transport visitors to The Outlet Village from selected hotels and popular tourist destinations.