Image Image Image Image Image
"Jonathan has photographed International Alert's work in three different continents. He always becomes part of the team, needs a minimum amount of support and delivers stunning images which convey a real sense of humanity."
Phil Vernon
Director of Programmes
International Alert
"Whether on a farm in East Africa, a Trawler in the Atlantic or a Royal Palace in London, Jonathan consistently delivers photography that makes us look good to our clients. "
Paul Campbell
Director of Purple Patch Group
"Quality photography is absolutely essential to our brand. It’s who we are, what we do and the impact we have on the world. And that means working with a photographer like Jonathan, who understands what we are trying to achieve with our work."
THOM MCKAY,
Director of Communications
RTKL.COM
"Jonathan has been a pleasure to work with, professional, well organised, creative and always delivering to the brief. Considering the breadth of topics we have asked him to work on around the world, he has also shown himself to be resourceful and flexible. "
Judith Batchelar,
Director of Sainsbury's Brand
"Jonathan has travelled to Intergen's power plants in Mexico, Australia and Europe and produces consistently high quality photography. Intergen's values are all about a high-quality work force for which we consider him part of. "
Mark Somerset,
Vice President
InterGen Europe
"Waiting on a quote from the British Red Cross "
Wendy Solesbury MBE
Youth Development Manager, British Red Cross
"We work with photographers that try to capture the essence of our work and reflect our company values in terms of design. Jonathan produces excellent results every time with creative flair. He is highly professional to work with as well as personable. "
Sean Collins & James Felstead
Directors of CGL Architects.
"Whether on a farm in East Africa, a Trawler in the Atlantic or a Royal Palace in London, Jonathan consistently delivers photography that makes us look good to our clients. "
Paul Campbell
Director of Purple Patch Group
"Jonathan has been a pleasure to work with, professional, well organised, creative and always delivering to the brief. Considering the breadth of topics we have asked him to work on around the world, he has also shown himself to be resourceful and flexible. "
Judith Batchelar,
Director of Sainsbury's Brand
"Waiting on a quote from the British Red Cross "
Wendy Solesbury MBE
Youth Development Manager, British Red Cross
"Jonathan Banks has captured the faces of different people that vividly represent the human side of the conflict of Nagorno-Karabakh where each individual remains above all a human being with his or her right to be what they are, wherever they live, with dignity and in peace. "
EU Ambassador in Yerevan
"Jonathan has travelled to Intergen's power plants in Mexico, Australia and Europe and produces consistently high quality photography. Intergen's values are all about a high-quality work force for which we consider him part of. "
Mark Somerset
Vice President, InterGen Europe
X

News

18

May

Corporate photography is dead – long live corporate photography

  • By Jonathan Banks

Towards the end of last year I worked with DRAX Biomass at their Baton Rouge Port operation and the Morehouse Bioenergy pellet production fascility in Texas.

I was commissioned through Vismedia to photograph and capture the manufacturing process of compressed wood pellets from sustainable working forests in the U.S. south. These high density wood pellets are then used as a low carbon alternative to coal in the upgraded biomass units in their power station.

Corporate photography has changed drastically in recent times with more content being online. The annual report has been the traditional sales tool of companies, but it makes financial sense to capture images which become part of a larger media library for the client.

I have been photographing corporate photography for twenty years and have come to understand that value for money means exceptional photography delivering the companies ethos.

Corporate photography has to communicate a company’s business from the manufacturing, distribution and sales, through to the personality of the people that make that business. This is often highly diverse photography from a photojournalistic style, to portraits, studio, interior and architectural photography. The corporate photographer has to be technically competent in all fields of photography.

The knee jerk alternative for photography is to look towards stock agencies for imagery. Generic images of people working or communicating in a workspace that is not that of the companies can create doubt in the mind of the viewer and raise questions of professionalism. Commissioned, dynamic photography of a company’s activities and employees shows their individuality and personality.

A corporate photographer is not just someone who has an expensive camera who will record whatever they are shown. A corporate photographer works with the client prior to the shoot to determine what they want to capture and then will assist with the logistics of achieving this. The corporate photographer needs to understand a company’s business production so that they can come away with a set of pictures that invoke a clear strong statement about the company. Equally the photographs have to demand the attention of the viewer by catching the moment in an arresting manner. The photographs should be worthy of the many international corporate photography awards.

DRAX Biomass, Morehouse BioEnergy in Bastrop and Baton Rouge port, October 2016

DRAX Biomass, Morehouse BioEnergy in Bastrop and Baton Rouge port, October 2016

DRAX Biomass, Morehouse BioEnergy in Bastrop and Baton Rouge port, October 2016

DRAX Biomass, Morehouse BioEnergy in Bastrop and Baton Rouge port, October 2016

DRAX Biomass, Morehouse BioEnergy in Bastrop and Baton Rouge port, October 2016

DRAX Biomass, Morehouse BioEnergy in Bastrop and Baton Rouge port, October 2016

DRAX Biomass, Morehouse BioEnergy in Bastrop and Baton Rouge port, October 2016

DRAX Biomass, Morehouse BioEnergy in Bastrop and Baton Rouge port, October 2016

DRAX Biomass, Morehouse BioEnergy in Bastrop and Baton Rouge port, October 2016

DRAX Biomass, Morehouse BioEnergy in Bastrop and Baton Rouge port, October 2016

DRAX Biomass, Morehouse BioEnergy in Bastrop and Baton Rouge port, October 2016